Golden Guardians and Zenni Announce Partnership Extension

Golden Guardians and Zenni Announce Partnership Extension


The Golden Guardians (GG), an esports affiliate of the Golden State Warriors, and Zenni, the online optical industry leader, today announced partnership extension. In addition, Zenni announced an expansion to the company’s presence within esports to continue its commitment toward eye health education for the gamer community that includes partnerships with the Houston Outlaws and the Pittsburgh Knights.

“Coming up on our one-year partnership milestone with Zenni, we’ve heard nothing but great things from our LCS players who have used Blokz blue blocker eyewear to reduce eye strain,” said Hunter Leigh, Head of GSW Esports. “We are excited to now offer those same health and wellness benefits to everyone who streams under the Golden Guardians brand and are looking forward to an ongoing relationship with Zenni as we look to capture some titles.”

Working with all three teams, Zenni will offer new and engaging content that has the potential to benefit the entire gaming community and promote sound eye health with its Blokz, blue light blocking lens technology. In addition, Zenni will debut its @ZenniGaming social media channels on [Twitter]( and Instagram today to promote upcoming events, giveaways and limited-edition product collaborations. The Zenni Gaming community will also showcase gameday looks and major match moments from its teams across 13 titles.

“We’ve been extremely pleased with our initial foray into esports and are looking forward to collaborating more with the community to educate and reinforce the importance of eye protection when gaming,” said Sean Pate, Zenni’s Brand Communications Officer. “We believe our Blokz lens technology has an endemic place within the esports world, and we’re eager to share its value with a larger audience in 2020. Whether you’re a pro player or casual gamer, Zenni Blokz protect your eyes from blue light and help reduce eye strain to improve performance.”

About Zenni Zenni Optical pioneered the online eyewear industry in 2003 with a mission to make prescription eyewear affordable and accessible to everyone. Based in Marin County, California, Zenni offers men, women, and children the freedom to express their personal style and individuality through high-quality prescription and protective eyewear curated with a sense for fashion and incredible selection. With over 27 million frames sold worldwide, a pair of Zennis is owned in every country across the globe. Zenni is proud to be the Official Eyewear Partner of the Chicago Bulls and San Francisco 49ers. For more information, visit or connect on Facebook, Twitter, Instagram or Pinterest.

About the Golden Guardians Founded in 2017, the Golden Guardians are an esports affiliate of the NBA’s Golden State Warriors. The Bay Area-based organization currently sponsors professionals competing in Apex Legends, League of Legends, Super Smash Bros. Melee, Teamfight Tactics and World of Warcraft. The Warriors also own and operate Warriors Gaming Squad, one of 23 teams who compete in the NBA 2K League. For more information on the Golden Guardians, visit